why I love the way people find their way to me

Today someone had searched for ‘peer review makes me cry’ – and ended up on my blogpost ‘statistics makes me cry…’. Sweet. I love this. Search engines hold the key to secret thoughts, sentiments and moods – how often do I take a look at the statistics of my blog and smile? Yes, I resort to the very same strategy. Whenever the initial search produces rather poor results, I find myself typing entire sentences, in a sort of let’s-see-what-the-machine-makes-of-this mood. Surprisingly often I am presented with very interesting links I would otherwise not have found.

Tagging, categorising and other lablling practices are often subject to temporary and arbitrary, individually shaped, highly selective patterns – or no recognisible patterns at all. What’s beneath the keywords and the hunt for information that responds to my fragmented questions is then, perhaps, a more empathetic approach. I take a step back, focus on what I actually really look for or feel in that very moment, and here we go: someone else thought it at an earlier point. And blogged or twittered or videoblogged about it.

It’s a moment when the machine becomes more human…an illusion, I know. But I love it, this kind of imagined and part-real connectivity.

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About Britta Bohlinger, CFE

Founder and Director of RisikoKlár in Iceland. Native German, global perspective - previously in London and Berlin.
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