Semiotics revisited: Absolut

I came across this presentation which applies the key concepts of semiotics to the Absolut Vodka advertising campaign. It’s a very helpful and entertaining illustration of the terms sign, signifier, signified as well as the underlying discourse in a specific context – made available by Rashmi Athlekar on Slideshare – as embedded below. The more comprehensive guide by visual semiotician David Chandler is still one of my favourite sites, the glossary is quite extensive and delivers a more in-depth approach to semiotic studies.

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About be_b

I analyse, research, look beyond confines and connect dots. Focus: Social Sciences, Finance, Risk, AML/Fraud. Qualitative and quantitative data. Global, innovative, agile perspective, EN + DE.
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