Today’s preconference at the University of Westminster, London, brought together a range of highly inspiring scholars who had re-evaluated Erving Goffman’s work in the setting of the everyday in digital life.
Heather Pleasants, University of Alabama, presented findings related to her digital storytelling project. Her illustrations of digital forms of communication were powerful stories posted on Stories for change and the paper was based on ethnographic observations framed by the works of Michael Wesch(2008), Erving Goffman (1963), Georg Simmel (1950), G.H. Mead (1934) et al. Particular audiences, for instance in education and health care, harness the possibilities provided by digital media, in authentically co-/presenting self and other. Trust, patience and respect in these spaces depend on self-representations and are constituted by the degree of authenticity. Here is another powerful example Life N Rhyme by Relixstylz linked by the Berkeley Language Center in California.
Mark E. Nelson’s (University of Oslo, Norway) presentation focused on the Space2cre8.com project and raised interesting questions. The data analysis had been based on semiotics and appeared to be reductionist in so far as user profiles produced in South Africa had been presented to users in Singapore which were interpreted from within the a certain cultural context. In more or less global networks, though, the idea to refer to one and the same system of symbols and meanings appeared to produce results limited in validity. The social, psychological and cultural embeddedness would need to be acknowledged. Also, representations and narratives may need to be accepted as ambiguously understood. In this sense, understanding would also require the dialogue between producer and audience who, in order to ensure predictive devices such as expressive gestures are understood as intended, will need to negotiate the clues given off in a non-intentional manner.
Sonia Livingstone, LSE, applied Goffman’s concept of the participation framework, production format and participant status to new social media. Goffman’s notion of modes of participations such as co-presence, bystanding, eavesdropping etc. appear to be applicable to f2f social situations as well as to online encounters. Whether participation has to be ratified as suggested by Goffman is less clear. In spaces such as Twitter or Facebook it seems to be perfectly fine to hold endless monologues which may be picked up by automated systems in order to be re-distributed. This may count as machine ratification, an entity not exactly covered in the model of the production format (principal, emitter, animator, figure – united in one agent at times). Reception roles and production roles are not clearly defined in the complexity of online social interaction (c.f. the concept of produsage, A. Bruns – blogpost and presentation
from prosumer to produser ). Impression management in mediated communication may require to address the fact that some communication online is meant to be self-reflection and monologue ‘only’, which, in contrast to offline space, does not require any ratification at all.
An aspect also discussed in Larry Friedlander’s (Stanford University) presentation – the representation as strategic action: never spontaneous, never pragmatic. In social networks the self-presentation is accompanied by anxiety to demonstrate and create status in a careful mix of showing and disguising by applying methods of evasion.
So, is it all staged, choreographed and scripted? Only if we assume people are not able to learn and grow while engaging in online social relations (even if ‘only’ with their self in reflective encounters). Narrating the self involves the negotiation of boundaries which entails self-defence as well as the growing self-confidence resulting from practising, exploring and observing what happens at the knots of connections or interfaces. However, the construction of self involves the negotiation of other, and even if only in observing monologues, non-ratified by the observed other. This complex layer of self-representation may only surface once the process has come to the point where an author determines to express a facet of their complex self.
It’s a fortnight ago I attended the Workshop and the analyses of ethical dilemmas in a range of different fields explored with colleagues gained another dimension during a conversation I had last week with a friend located in continental Europe – who’s neither related to research nor sociology or internet studies in the wider sense.
I notice that a universal notion of ethics, online collaboration, self/community, individual authorship and Creative Commons equals an assumption we all see the same sky, every day. We don’t. And this is not only due to geographical location, national politics and regulation, but also related to varying degrees and facets of collective unconsciousness. The kind of public debates I do have access to here in the UK by help of traditional media including print media differ considerably from German debates (so do US debates I access online). Different types of angst feed into such discourses on macro and micro levels. Only by seeking actively to push my personal boundaries and engaging in a challenge of my own ideas as well as questioning what is taken for granted by others, something of a more personalised value system, based on eclecticism has emerged. This is a mix of nationally framed legal regulations, enhanced by ethical guidelines compiled by academic and professional bodies, plus a range of personal, in part moral, beliefs.
The questions I have in mind are:
- Are others similarly aware of their values and beliefs and their origin?
- Are they subscribing to a notion of values in flux or rather static, life-long held beliefs when it comes to moral values and ethics, in particular in the globalised virtual sphere?
- Where does awareness and reflexivity come from if not formally acquired, and what role do social media play in this? Is it undermining, challenging or enhancing ‘everyday ethics’?
Clashes and opportunities are produced in social networks which offer discussions in forums and groups. Large and heterogeneous groups of individuals engage in debates and become exposed to ideas, behaviours and practices they are less likely to encounter in real life in such a speedy, diverse, and dynamic manner. I recalled my own experiences and reviewed my impressions, wondering whether research can be improved in its ethical quality if more consideration would be given to the following aspects:
- Communication skills and awareness levels are culturally embedded, they are often taken for granted and subject to assumptions rather than being explicitly discussed and reflected upon – if researchers take a reflexive approach why not offering research participants the chance to engage in a collective exercise of reflexivity too?
- The digital divide 2.0: social media super-users vs social media sceptics – are social media super-users ethically more aware as they are more likely to be exposed to a wider range of positive as well as ethically problematic behaviours?
- How do adult research participants learn about ethical issues? Informal learning processes (which can be an incentive for research participants as well as researchers), crowdsourcing practices and non-target driven engagement in social network sites may result in a stronger sense of authorship and a willingness to challenge practices of production of authoritative knowledge in the researchers’ world. Yet, this may be rather an exception than the norm. Would researchers and societies benefit from a more pro-active approach on the part of researchers, for instance by including such debates into research projects and making them part of the data collection?
- Not just Twitter but also Facebook is one such major site that potentially may help to increase attribution awareness. However, as attributing practices, for instance on Twitter, evolve rapidly but haven’t stabilised yet, we cannot assume users will adjust and adopt naturally the most ethically beneficial syntax at some point. Flickr for instance offers currently 4 explicit options under the Creative Commons Licence – plus the option to not licence images and videos but make them freely available for all purposes. The advise is provided in clear language and many users may develop an awareness for authorship and copyrights, however, others may not even bother about finding out the differences between options.
What is supposed to be right or how things should be done online differs widely, conventions are emerging and are being challenged on an ongoing basis. The amount of trust gained over time by help of familiarisation with Social Network Sites and Social Bookmarking Sites as well as expertise in online commenting, eloquence and online ‘street wisdom’ separates social media savvy users from those who rather stick to e-mail and the consultation of conventional websites. This distinction applies also to researchers and academics. Awareness-building and reflexivity as well as ethical considerations should accompany the entire research process, from drafting to publishing and beyond, when participants critique the findings and interpretations. The learning could and should be mutual, without fearing the researcher’s expertise and specialist position is under threat, although it might well be under scrutiny due to the increased level of transparency. That may well be a very optimistic stance, yet, a paradigm shift towards collaboration in a partner-like manner could be beneficial and much more sustainable on the long-term and it could help to educate where institutionalised learning fails to reach out.
The key discussion points and questions raised at the workshop have been posted by Anne Beaulieu at the Virtual Knowledge Studio as FAQs which underlines the fact that ethics in (e)research is not only ongoing and iterative but also a process rather than a stage at some point of a research which means, frequently asked questions may require new answers, each time we encounter the dilemma.
The Virtual Knowledge Studio in Amsterdam offered an Ethics of (e)research Workshop on
Monday 15 June, which brought together post-graduate/doctoral students and researchers from various fields and a range of cultural backgrounds.
Below are the ethical dilemmas I anticipate to encounter in due course of my future research project which will investigate Digital Technologies [as research tool and objects] in the context of informal cognitive processes embedded in online social interaction which have repercussions on real world settings and experiences.
Methodology: based on a triangulatory approach, it will include a self-completed online survey, auto-ethnographic work as well as semi-structured focus-group interviews and content analysis. Inevitably, in particular the auto-ethnographic work conducted in the blogosphere and online social networks entails a range of possible ethical conflicts which I fear an Ethics Committee may subject to a one-size-fits-all policy that won’t take into account the following particularities:
- Participant Consent –fully informed and voluntary (FIV) – in retrospective?
Conversations and comments on blogs, tweets and retweets on Twitter and comments on Facebook status updates or semi-public debates via Facebook’s wall-to-wall feature: they cut across the public/private boundaries. Given that participants provide FIV consent, Ethics Committees should accept this as ethical research. However, danah boyd et al. have experienced considerable difficulties with retrospective consent in recent projects. Hence, a more ‘dynamic’ and contextualised/non-static model of ethical guidelines is still something we cannot take for granted when submitting our forms to the Ethics Committees.
- Public versus private, blurred boundaries and imagined risky/secure spaces
Are Facebook status updates private, semi-public or public? If forwarded by applications that support Twitter boundaries become blurred and even participants may differ in their perceptions, resulting in different participants demanding different levels of privacy (at different stages in the research) – or, maybe also requesting to categorise rather private messages as public for they may want to be heard and gain higher ‘online status’ (for instance on QDOS which calculate your virtual footprint). Imposing privacy might indeed cause harm when participants do rather desire publicity.
- Confidentiality and Anonymity
Are aspects closely related to point 2 above. Can we safely assume all participants desire anonymisation of their real name or pseudonym? How can I deal with texts/images and other media that evolve over time and contain various levels of confidentiality, for instance participant comments in 1:1 conversation (think Twitter DM [direct messaging], forwarded automatically to email, responded to by public tweet) and also in focus group follow-up interviews. I.e. naturalistic research in the first case vs. participatory research in the latter.
Moreover: cultural differences, expectations and needs may vary across age groups, perhaps even gender, and depend on social class background/educational level. Ideally, we are giving a voice to the interviewee/participant and promoting a level of equality, i.e. avoiding misrepresentation, paternalistic attitude and harm by all means – yet, we need to understand that positions are highly contextual and depend on subjective needs of participants rather than universal model of research ethics. Have ethics committes already arrived at that point?
- Power and Equality
Conducting research, collecting data and distributing findings may be greatly facilitated by online channels. The level of transparency can be high, and research participants may want to claim part-authorship for instance by using excerpts of the research report to be posted on their blog or website (or used in other media). A continued dialogue with participants, post-debriefing, may require further ethical decision-making beyond the levels common in other contexts. Again, not a one-size-fits-all ethical guideline but rather a case-by-case-based ethical decision making might be required. Will participants become involved in future amendments of ethical guidelines?
Finally, the participants’ levels of reflexivity and general awareness of research processes do seem to increase continuously while access to paths of personal and professional development of the researchers become ever more transparent and accessible. Will we need to learn to remind participants that they also need to behave ethically towards researchers? Are we progressing towards a more equal research-driven community and wider – globalised – society? Moreover, the researcher as the researched: my blog, my SNSs, my microblog, all the many profiles, traces left – can I expect research participants to act in an ethical manner in case they won’t agree with my findings (interpretations of findings, to be precise)?
On 4th June I attended the 2nd Digital Cultures Workshop: Social Media Publics #digcult09 at University of Salford, U.K. A conference, rather than a workshop, it actually took place over two days, densely packed with presentations, the organisers Ben Light, Steve Sawyer at el. had managed to include speakers from a wider range of areas. Hence, the methods applied varied and delivered additional sources for debate. Ethnographic methods featured several times with auto-ethnographic research in social networking sites such as Flickr becoming an ever increasing tool. Here, the ethical issues related to reflexivity and at least some degree of critical objectivity became subject to the Q&A sessions and further conversations during coffee breaks. Yet, they strangely seem to rarely feature prominently on the agenda – given the dominance of research conducted from ‘within’ the site of investigation, I think these issues are under-investigated and require more attention.
Some papers, based on larger research projects’ findings, made use of triangulatory approaches, for instance Daniela Bogdanovic, Michael Dowd and Alison Adam, University of Salford whose presentation ‘Golden Girls and Boys: Researching the Online Privacy Concerns of Older People’ outlined the mix of methods they had been using in their micro study. As often the case, they had given preference to diversity and in-depth data against representativeness. Hence, the inductive approach combined with theoretical sampling and grounded theory which in turn provided a foundation for further data collection gathered by help of online ethnographic research, semi-structured interviews with focus groups and a larger survey that will be repeated. I also learnt that their research was embedded in a large-scale project with researchers taking a more quantitative approach which meant that continued discussions around methodologies helped increasing awareness for limitations of one’s own field of origin and taken-for-granted assumptions in terms of ethics, practices and underlying values. To me this sounded like a very dynamic project that may deliver insights beyond the scope of the actual research objectives.
Nick Breems, Dordt College at University of Illinois, presented research conducted on Facebook, his intention was to develop strategic directions for Facebook, hence, he had investigated links of motivation and interpretation of usage and kernel meaning. He raised the question whether Facebook users are training themselves to stay away from ‘true friendships’ and the work they require. Does Facebook address the problems which lead to disconnectedness in the real work or is it just tackling visible symptoms of modern life alienation? To me this echoed the wider debate around strong ties and weak ties, emotional labour and meaningful relationships versus fastfood style connectivity and networking – problems that exist and started off in the real world due to our urbanised, accelerated lifestyles, breakdowns and transformations of what the nuclear family model, working environments/arrangements and societal changes in a globalised world, entailing a huge number of moral issues. Facebook is no remedy and was never intended to be such, yet, it may have potential to offer more than one-click-instant friendship, supposed we start thinking in more meaningful ways about whose responsibility it is to educate all age groups towards respectful and sustainable social interaction and communication. If online social practices (culturally diverse as they are) are left to their ‘natural evolution’ they may simply reflect the social ills and deficits we witness in the real world.
However, we may also start using public education and campaigns in order to indicate more meaningful ways to interact. In this regard the question of another researcher addressed to Nick wanting to know whether he would also have any friends other than those on Facebook came a bit as surprise to me – it seems even those immersed in researching the field hold beliefs about the artificial boundaries of online and offline worlds that feed into myths, hence, as Ben suggested, a lot more research is required which targets more on non-users and their notions and perceptions.
Here is how public education -decades ago – attempted to change the social practices and values lived by a broad audience, in this case the topic was ‘How to say No: Moral Maturity’.
A more contemporary illustration is India’s -pretty hilarious- public health campaign, the mobile ringtone ‘condom, condom’ aimed at normalising beliefs and tackling taboos:
Applying for a job in Barack Obama’s new team forced every applicant to dig deep in their own past: those who aim at high-ranking roles faced a questionnaire including 63 questions. Among many personal questions the links to blogs and Facebook pages were required. You may think this is taking things way too far. Such an intrusive approach may be detrimental to a fruitful collaboration. A German friend working in Human Resources argued similarly: they would not google applicants for “we trust people”. And of course, you will need the resources to conduct such research: personnel who are skilled and know what to look for.
It does seem many organisations are not taking social media very seriously. My friend pointed towards the age of corporate decision-makers. This might be one aspect, others may be related to power, hierarchical structures and a lack of understanding communication as a 2-way process rather than the still widespread top-down trickle. Not to forget cultural practices – some of them unconsciously practices and reproduced.
Using social media in times of financial markets in turmoil, drastic policy changes, lay offs and plenty of rumours does not seem to loom large on companies’ to-do lists. Micro-/blogging is frowned upon in circles which have not even arrived at websites that offer more than carefully choreographed content and a simple contact form: banking is certainly among the least transparent and progressive industries in this regard. Information is money, has to be money – and profit has to be quantifiable. Or?
Whistleblower Cityboy managed to shake up things a little by breaking the Code of Silence strictly enforced in London’s financial district. His blogging activites in Fear and Loathing in the City provide great entertainment, raised eyebrows and a few voices – but he did not manage to bring about change to the long established culture of scarce flows of information.
Now in the era of bailing out banks – as if they were hostages – one may think things could change and transparency would be imposed by help of governmental bodies – and the public who paid a high price for a slice of all those toxic assets. But no, this is illusionary, as some of the stakeholders may well have changed now but the corporate culture remained the same. In this context, “YES, I CAN!” is not the banker’s mantra.
Net presence and staff activism, corporate blogging in a proactive attempt to manage and control change, shape opinion-making and bring about change in a way remotely echoing Obama’s extensive use of platforms and channels in the sphere of social media is something the banking sector is not even ready to think about. Dismissing social media as lacking a sound business model seems to be right if taking the short-term perspective.
On the long run though, social media offers opportunities to manage relationships with customers as well as staff which may well pay off: the worst in times of financial crises is to leave image and status management to traditional PR campaigns and the local papers. Generation Digital Native is mobile and targeted by those who don’t sleep, they might also be much less loyal to parties, corporations and brands than widely assumed. I can hear their “yes, we can”…
Ever been to Kauhajoki or met any of its 15,000 inhabitants? Me neither. But I spent quite some time in Finland and loved the country – although it is hard to remain as anonymous as one can be in London – or Berlin. A good thing? Rather not. The social control I encountered – to varying degrees – in Helsinki, Tampere and Kuopio
a few years back was rather unsettling. Everybody seemed to know each other, less than 5.5 million people in a country as large as crowded Germany – no way to evade into individualism, except in the online sphere perhaps. But that’s escapism as we all live it in these days, nothing special about that either – and who is really listening in these multi-million user online social networks anyway?
So Matti Saari may have been bored, a psychopath or eaten up with hatred as his comment on YouTube suggested but obviously, he was very keen on getting his message – and plan – out to a large community. ‘Guns, computers, sex and beer’ as he listed them are probably the hobbies shared by millions, nothing uncommon – and horror movies as well as heavy metal music are not just most popular in Finland. Whether the shooting was inspired by the 1999 Columbine school massacre is questionable – hatred is probably less fuelled by the desire to copycat but the bloodboths may have in common the shooters’ outsider status, the perceived powerlessness and their mental states.
The symptoms of deeply felt anger, despise and the desire to change things in a most destructive manner rather than the rationale itself seem to be focus of the media coverage. This raises the question why in the age of publicly made and widely accessible –online- announcements consumed by in-/visible audiences and those being tipped off, i.e. the police, the reaction is unchanged: paralysed in learned helplessness, waiting for the fatal moves before the blame game takes its toll. New media – old practices?
The number of concerning messages is rapidly increasing, think of status updates in Twitter or Facebook which provide visible glimpses into an individual’s mind, their mental state and their expression of hate, disgust, anger and all forms of depression. Commenting, warning, advising – or ignoring, how do we respond? How do YOU deal with messages of that kind?
The urban dictionary (UD) came up with this term the other day and it made me wonder how much emotional labour is actually involved in the housekeeping bits of being a more or less active user of an online social network such as facebook? When users become the target of a friend’s ‘remove contact’ action – defaced to use the lingo – there is a narrative behind. Too much or too little activity, stalking, swamping with application invites, virtual or real life broken hearts, betrayal, dramas etc. Does it hurt? Or is it simply a lower figure popping up next to the number of friends? Is it accompanied by moves of revenge or is re-facebefriending the next step? Is it a matter of geographical or temporal distance? Hidden agendas, politics of collective ogling or sheer ignorance [the currency of the modern world as someone in UD argues]? Obviously, it can mean anything or nothing at all – but the complexity of unspoken rules and the subleties of online representation and status issues is amazing…in the end it may determine – or contradict – what happens in the 1:1 encounter offline too.